Marketing Technology Leader

Digital Strategist

Creative Technical Problem Solver

Senior Digital Producer

Website & E-commerce Strategist

Cross-Functional Leader

Lucas Anderson

I'm a marketing technology leader and digital strategist with more than 20 years of experience connecting marketing goals with technology, data, digital platforms, and customer experience. My career has grown from hands-on web development, automation, and analytics into enterprise digital strategy and production leadership. I specialize in turning complex business needs into clear, scalable digital solutions while staying close enough to the technology to understand how it really works.

What I Do

Marketing Technology

I connect marketing goals with the platforms, data, integrations, and operating processes needed to deliver scalable digital experiences.

Digital Strategy & Production

I translate business objectives into practical digital roadmaps, requirements, production plans, and launch-ready experiences across enterprise teams.

Website & E-commerce Strategy

I develop website and e-commerce experiences around customer needs, conversion goals, content strategy, platform capabilities, and measurable business outcomes.

Marketing Automation

I design and enable connected customer journeys by bringing together campaign strategy, audience data, automation platforms, integrations, and measurement.

User Experience & Conversion

I look for friction across digital journeys and use research, analytics, testing, and practical design thinking to make experiences clearer and more effective.

Data & Analytics

I build measurement into digital work from the start, connecting analytics, tagging, reporting, and business context so teams can make better decisions.

Search & Discoverability

I apply SEO and content discoverability principles to site architecture, content, development, and ongoing optimization rather than treating search as a last-step checklist.

Digital Accessibility

I advocate for accessible digital experiences and incorporate accessibility considerations into content, design, development, QA, and continuous improvement.

Omnichannel Experiences

I help teams create more consistent experiences across web, mobile, email, social, and other digital touchpoints while respecting the strengths of each channel.

Creative Technical Problem Solving

My strongest work often happens between disciplines: breaking complicated requests into solvable parts and finding solutions that balance customer, business, and technical needs.

Cross-Functional Leadership

I bring marketers, designers, developers, analysts, vendors, and business stakeholders together around shared priorities, clear decisions, and executable plans.

Quality & Delivery

I treat quality assurance, governance, documentation, and launch readiness as part of the work itself, not as cleanup after a project is already finished.

Professional Recommendations

Elizabeth Hankey

Every digital team needs a Lucas Anderson. He is that go-to person that can jump in and help with any marketing technology request - whether it be building a website from A-Z or SEO strategy, he has an amazing way of bridging technology with marketing. Lucas is a natural leader, determined to find a solution, and best of all, very fun to work with.

Elizabeth Hankey

CRM Director

Sara Keating

Lucas is a smart, collaborative team member with a wealth of knowledge of all things digital. His capabilities, work ethic and ability to develop effective marketing technology programs is impressive. Lucas is highly skilled at interpreting data, collaborating with diverse stakeholders, and effectively addressing specific business needs. Lucas has a can-do attitude that makes working with him a pleasure, and his unique skill set make him an absolutely invaluable part of the team.

Sara Keating

Marketing Manager

Andrea Bonhiver

Lucas is a highly approachable, fun and positive manager. He's always willing to answer questions in a friendly manner and takes an interest in my personal and professional development as his direct-report. Our working relationship feels more like a partnership than superior/subordinate, fostering an environment where I am empowered to do my best work, knowing that I am supported and backed up every step of the way. Lucas is great at helping me manage stress and project priorities when things get crazy, as well. It's a great spot to be in, knowing that I'm being invested in, trusted, and encouraged by my manager.

Andrea Bonhiver

Graphic Designer

Casey McGovern

I can't say enough good things about Lucas Anderson. His ability to troubleshoot and problem solve all things digital is amazing. He's an expert in SEO, digital analytics, tag management, web and app development, all things Adobe, and all things Google. Lucas not only is a doer, but he's also extremely smart when it comes to digital strategy and solving business problems through innovation. If there is one person you need on a digital team, it's a Lucas Anderson.

Casey McGovern

Director, Media & Planning

Erik Olson

Working as a fairly small group, like we do at Regis, it's invaluable to have someone like Lucas on the digital team. He has the very unique ability to distill a complicated request or issue down to its basics and start attacking each component on its own. Where some people would get overwhelmed by the complexities and unable to see the way to a successful resolution, Lucas has a clear-eyed, can-do spirit that I always appreciate. I've really enjoyed working with Lucas and wholeheartedly recommend him.

Erik Olson

Content Strategy Leader

Priyanka Nepal

It has been a pleasure working with Lucas. He is great problem solver. He is self driven and motivated. Lucas is a take charge person who is able to present creative ideas and successfully execute them. His passion for online marketing is profound in the projects he entails. He is a strong team player and would make a great asset to any organization.

Priyanka Nepal

Marketing Analytics Leader

Jeff Anulewicz

Lucas and I have worked together on several projects, including the on-boarding and integration of our SMS messaging vendor. Lucas has an eye for detail as well as an aptitude for what I call the "creatively technical" - those solutions that push the envelope between what exists in the manual and what is actually possible given the appropriate vision. He's got great enthusiasm and drive and I would certainly consider him for any team that I was putting together.

Jeff Anulewicz

Senior Manager, Communication Strategy

Organizations & Brands I've Worked With

My career includes digital work with Boston Scientific, Quicken, Regis Corporation, Hubbard Broadcasting, Aimia/Carlson Marketing, and consumer brands ranging from Supercuts and SmartStyle to Coca-Cola, Walmart, Pampers, Hallmark, and AARP.

Coca-Cola
Walmart
Pampers
Hallmark
Regis Corporation
AARP
Supercuts
SmartStyle
Cost Cutters
Hubbard Radio

Beyond the Resume

Fire Service Leader

I serve as a Captain with the Maple Grove Fire Department, where leadership, training, teamwork, and calm decision-making have very real consequences.

Clear Communicator

A core strength throughout my career is translating between business and technical teams so complex needs become understandable, actionable, and achievable.

Servant Leadership

I lead by setting clear expectations, removing obstacles, developing people, and creating an environment where teammates can do their best work.

Always Learning

My guiding principles are calm action, patience, curiosity, accountability, service to others, and learning enough from mistakes that I do not need to repeat them.

Learn More About Me

See my career history, education, certifications, leadership strengths, and current digital capabilities.