Marketing Technology Leader
User Experience Optimizer
Search Engine Optimizer
In my role as a marketing technology leader, my passion is applying digital technology to marketing challenges that all businesses face. As a marketing technologist I am a bridge between IT and Marketing - a technologically savvy professional with a deep understanding of marketing platforms, data, and analytics - coupled with the creative mindset to transition raw data into actionable insights and compelling campaigns.
What I Do
Every digital team needs a Lucas Anderson. He is that go-to person that can jump in and help with any marketing technology request - whether it be building a website from A-Z or SEO strategy, he has an amazing way of bridging technology with marketing. Lucas is a natural leader, determined to find a solution, and best of all, very fun to work with.
Lucas is a smart, collaborative team member with a wealth of knowledge of all things digital. His capabilities, work ethic and ability to develop effective marketing technology programs is impressive. Lucas is highly skilled at interpreting data, collaborating with diverse stakeholders, and effectively addressing specific business needs. Lucas has a can-do attitude that makes working with him a pleasure, and his unique skill set make him an absolutely invaluable part of the team.
Lucas is a highly approachable, fun and positive manager. He's always willing to answer questions in a friendly manner and takes an interest in my personal and professional development as his direct-report. Our working relationship feels more like a partnership than superior/subordinate, fostering an environment where I am empowered to do my best work, knowing that I am supported and backed up every step of the way. Lucas is great at helping me manage stress and project priorities when things get crazy, as well. It's a great spot to be in, knowing that I'm being invested in, trusted, and encouraged by my manager.
I can't say enough good things about Lucas Anderson. His ability to troubleshoot and problem solve all things digital is amazing. He's an expert in SEO, digital analytics, tag management, web and app development, all things Adobe, and all things Google. Lucas not only is a doer, but he's also extremely smart when it comes to digital strategy and solving business problems through innovation. If there is one person you need on a digital team, it's a Lucas Anderson.
Working as a fairly small group, like we do at Regis, it's invaluable to have someone like Lucas on the digital team. He has the very unique ability to distill a complicated request or issue down to its basics and start attacking each component on its own. Where some people would get overwhelmed by the complexities and unable to see the way to a successful resolution, Lucas has a clear-eyed, can-do spirit that I always appreciate. I've really enjoyed working with Lucas and wholeheartedly recommend him.
It has been a pleasure working with Lucas. He is great problem solver. He is self driven and motivated. Lucas is a take charge person who is able to present creative ideas and successfully execute them. His passion for online marketing is profound in the projects he entails. He is a strong team player and would make a great asset to any organization.
Lucas and I have worked together on several projects, including the on-boarding and integration of our SMS messaging vendor. Lucas has an eye for detail as well as an aptitude for what I call the "creatively technical" - those solutions that push the envelope between what exists in the manual and what is actually possible given the appropriate vision. He's got great enthusiasm and drive and I would certainly consider him for any team that I was putting together.