Resume

16 Years of Experience

Education

Current
University of The People

Master of Business Administration

Currently enrolled with expected graduation in 2023.

Planned
University of The People

B.S, Computer Science

Planned for enrollment after MBA graduation.

2020
University of The People

B.S, Business Administration

Summa Cum Laude

2004
Brown College

A.A.S, Ecommerce and Digital Marketing,

Summa Cum Laude

2002
Buffalo High School

High School Diploma

Honors Graduate

Certifications

Certified ANA Marketing Professional

Association of National Advertisers

Search Engine Optimization

Direct Marketers Association

Google Analytics

Google, LLC

Adobe Analytics

Adobe Inc.

Mobile Site Design

Google, LLC

Leadership Skills

Resource Management

Cross-functional Lead

Contractor Management

Salary Negotiation

Mentoring & Coaching

Conflict Resolution

Executive Interaction

Reward and Empowerment

Performance Improvement

Project Prioritization

Marketing Skills

Marketing Technology

Marketing Automation

Content Strategy

Optimization Analysis

User Experience

User Journey Mapping

Identify Design

Search Engine Optimization

Keyword Analysis

Local Search

Technology Skills

Adobe Experience Manager

Content Management Systems

Salesforce Marketing Cloud

Adobe Analytics

Google Analytics

Dynamic Tag Management

Microsoft Office Suite

Khoros Marketing Cloud

Wordpress & Blogging

Site Auditing Tools

Development Skills

HTML & CSS

jQuery and JavaScript

JSON Data

API Integrations

PHP/mySQL

XML and Data Feeds

Data Architecture

Graphic Manipulation

Agile Development

SQL Query

Experience

March 2018 - Current
Regis Corporation

Director, Digital, Regis Corporation

Leads a team of creative and technical resources in development, optimization, and execution of digital marketing efforts across multiple channels. Coordinates digital marketing technology implementation and platform integration. Manages department budget and staffing logistics.

January 2016 - Current
City of Maple Grove

Firefighter, Lieutenant

Experience as a fire instructor and mentor, with added responsibilities in logistics, emergency scene management, and medical rescue.

September 2015 - March 2018
Regis Corporation

Senior Manager, Marketing Technology

Managed ongoing maintenance and development of digital properties, including analytics analysis. Wrote strategy and business requirements for digital marketing campaigns. Developed and executed technical integration into marketing platforms and internal IT infrastructure. Oversaw the production team, timeline, and digital asset delivery. Supported end-user and internal technology systems.

July 2013 - September 2015
Regis Corporation

Web & Mobile Marketing Manager

Assisted in the development of web and mobile properties for all Regis brands. Worked closely with brand managers and IT ensuring that business needs are translated into appropriate technology solutions. Managed the technical implementation and execution of digital marketing through Adobe Experience Manager, Adobe Analytics, and Adobe Marketing Cloud.

August 2012 - July 2013
Hubbard Broadcasting

Senior Web Developer

Created and managed the primary digital initiatives for Hubbard Radio Minneapolis. Worked closely with the Digital Director and Interactive Sales Manager to provide creative solutions for clients. Worked closely with on-air and marketing departments to create new initiatives to help them achieve their goals. Developed and maintained the major websites for radio stations, marketing and sales initiatives, and social media applications.

June 2011 - August 2012
AIMIA, Inc. (incorporating Carlson Marketing)

Mobile Planner

Developed strategic mobile road maps to mobilize brand-to-consumer communication. Curated SMS communication plans to engage and inform consumers on the go. Analyzed mobile web metrics to optimize site performance and affect mobile site design as well as UX optimizations.

November 2009 - June 2011
Carlson Marketing Group

Messaging Specialist

Responsible for production and deployment of social, mobile, and email messaging. Created messaging strategy and template file/design formatting. Served as dedicated support to multi-channel campaign delivery. Implemented new template designs. Collaborated with Creative Directors on best practices and provides recommendations or suggestions to enhance cross-channel campaigns. Responsible for day-to-day delivery management, campaign set-up/deployment, and campaign tracking/reporting. Lead QA process for assigned clients and campaigns. Ensured multi-platform deliverability and rendering.

January 2005 - March 2009
Prime Advertising & Design

Web Developer

Maintained internal websites, held creative meetings, first-line tech support, software training, internal IT troubleshooting, coded/designed client websites, setup and managed web services (email, DNS, vertical email marketing).

January 2004 - January 2005
Intrcomm Technology

Web Services & Support

Improved web development and customer relations skills. Trained clients on software, coded and maintained web sites, graphic design, handled support calls.