Resume
20+ Years of Experience
Education
Current
University of the PeopleMaster of Business Administration (MBA)
Currently enrolled.
2020
University of the PeopleB.S., Business Administration
Summa Cum Laude
2004
Brown CollegeA.A.S., E-commerce and Digital Marketing
Summa Cum Laude
Certifications
Certified ANA Marketing Professional
Search Engine Optimization
Google Analytics
Adobe Analytics
Mobile Sites
Leadership Skills
Digital Strategy Leadership
Cross-Functional Leadership
Stakeholder Management
Team Development & Coaching
Vendor & Agency Management
Roadmap Prioritization
Executive Communication
Agile Delivery
Problem Solving
Change Leadership
Marketing Skills
Marketing Technology
Digital Strategy
Website Strategy
E-commerce
Marketing Automation
Customer Journey Design
User Experience
Conversion Optimization
Search Engine Optimization
Digital Accessibility
Technology Skills
Adobe Experience Manager
Content Management / DXP Platforms
Salesforce Marketing Cloud
Adobe Analytics
Google Analytics
Tag Management
APIs & Integrations
Data Architecture
Jira / Agile Tooling
WordPress
Development Skills
HTML & CSS
JavaScript
PHP & MySQL
REST APIs
JSON & XML
SQL
Responsive Web Development
Technical Requirements
Quality Assurance
Systems Integration
Experience
June 2023 - Present
Boston ScientificSenior Digital Producer
Lead the production and delivery of enterprise digital experiences, translating marketing and business objectives into scalable web solutions. Coordinate cross-functional stakeholders, content, platform capabilities, technical requirements, quality assurance, and launch execution.
July 2022 - June 2023
Boston ScientificDigital Producer
Produced and delivered digital marketing experiences in a large enterprise environment, partnering across marketing, creative, technology, and business teams to move web initiatives from requirements through launch and optimization.
March 2022 - July 2022
QuickenHead of Website Strategy / E-commerce
Led website and e-commerce strategy with a focus on customer experience, conversion, content, and alignment between marketing priorities and technical execution. Translated campaign and business goals into actionable digital requirements.
2015 - Present
City of Maple GroveFirefighter, Captain
Serve as a paid-on-call firefighter and company officer with responsibilities spanning emergency response, crew leadership, training and instruction, operational readiness, scene management, and community service.
March 2018 - August 2021
Regis CorporationDirector, Digital Marketing
Led creative and technical resources responsible for the development, optimization, and execution of digital marketing across multiple brands and channels. Directed marketing technology implementation and platform integrations while managing department priorities, budget, staffing, and cross-functional delivery.
September 2015 - March 2018
Regis CorporationSenior Manager, Marketing Technology
Managed digital property development and optimization, analytics, campaign requirements, marketing platform integrations, production timelines, and technical delivery while connecting marketing priorities with internal technology teams.
July 2013 - September 2015
Regis CorporationWeb & Mobile Marketing Manager
Managed web and mobile initiatives across Regis brands, translating business needs into technology solutions and supporting digital marketing execution through Adobe Experience Manager, Adobe Analytics, and related marketing platforms.
August 2012 - July 2013
Hubbard BroadcastingSenior Web Developer
Led digital development initiatives for Hubbard Radio Minneapolis, creating web and social experiences for station, marketing, sales, and advertiser needs while partnering closely with digital, on-air, and marketing teams.
June 2011 - August 2012
Aimia, Inc. (formerly Carlson Marketing)Mobile Planner
Developed mobile roadmaps and SMS communication plans, analyzed mobile web performance, and used data and customer behavior to guide mobile experience and UX improvements.
November 2009 - June 2011
Carlson Marketing GroupMessaging Specialist
Produced and deployed social, mobile, and email messaging; supported multi-channel campaign strategy and delivery; implemented templates; managed campaign setup and reporting; and led quality assurance across assigned programs.
January 2005 - March 2009
Prime Advertising & DesignWeb Developer
Designed, coded, and maintained client websites and web services while supporting internal technology, software training, email and DNS configuration, and digital marketing execution.
January 2004 - January 2005
Intrcomm TechnologyWeb Services & Support
Built and maintained websites, trained clients on software, created digital graphics, and handled technical and customer support for web services.