Resume
16 Years of Experience
Education
Current
University of The PeopleMaster of Business Administration
Currently enrolled.
Planned
University of The PeopleB.S, Computer Science
Planned for enrollment after MBA graduation.
Complete
University of The PeopleB.S, Business Administration
Summa Cum Laude
Complete
Brown CollegeA.A.S, Ecommerce and Digital Marketing,
Summa Cum Laude
Complete
Buffalo High SchoolHigh School Diploma
Honors Graduate
Certifications
Certified ANA Marketing Professional
Search Engine Optimization
Google Analytics
Adobe Analytics
Mobile Site Design
Leadership Skills
Resource Management
Cross-functional Lead
Contractor Management
Salary Negotiation
Mentoring & Coaching
Conflict Resolution
Executive Interaction
Reward and Empowerment
Performance Improvement
Project Prioritization
Marketing Skills
Marketing Technology
Marketing Automation
Content Strategy
Optimization Analysis
User Experience
User Journey Mapping
Identify Design
Search Engine Optimization
Keyword Analysis
Local Search
Technology Skills
Adobe Experience Manager
Content Management Systems
Salesforce Marketing Cloud
Adobe Analytics
Google Analytics
Dynamic Tag Management
Microsoft Office Suite
Khoros Marketing Cloud
Wordpress & Blogging
Site Auditing Tools
Development Skills
HTML & CSS
jQuery and JavaScript
JSON Data
API Integrations
PHP/mySQL
XML and Data Feeds
Data Architecture
Graphic Manipulation
Agile Development
SQL Query
Experience
March 2018 - Current
Regis CorporationDirector, Digital, Regis Corporation
Leads a team of creative and technical resources in development, optimization, and execution of digital marketing efforts across multiple channels. Coordinates digital marketing technology implementation and platform integration. Manages department budget and staffing logistics.
January 2016 - Current
City of Maple GroveFirefighter, Lieutenant
Experience as a fire instructor and mentor, with added responsibilities in logistics, emergency scene management, and medical rescue.
September 2015 - March 2018
Regis CorporationSenior Manager, Marketing Technology
Managed ongoing maintenance and development of digital properties, including analytics analysis. Wrote strategy and business requirements for digital marketing campaigns. Developed and executed technical integration into marketing platforms and internal IT infrastructure. Oversaw the production team, timeline, and digital asset delivery. Supported end-user and internal technology systems.
July 2013 - September 2015
Regis CorporationWeb & Mobile Marketing Manager
Assisted in the development of web and mobile properties for all Regis brands. Worked closely with brand managers and IT ensuring that business needs are translated into appropriate technology solutions. Managed the technical implementation and execution of digital marketing through Adobe Experience Manager, Adobe Analytics, and Adobe Marketing Cloud.
August 2012 - July 2013
Hubbard BroadcastingSenior Web Developer
Created and managed the primary digital initiatives for Hubbard Radio Minneapolis. Worked closely with the Digital Director and Interactive Sales Manager to provide creative solutions for clients. Worked closely with on-air and marketing departments to create new initiatives to help them achieve their goals. Developed and maintained the major websites for radio stations, marketing and sales initiatives, and social media applications.
June 2011 - August 2012
AIMIA, Inc. (incorporating Carlson Marketing)Mobile Planner
Developed strategic mobile road maps to mobilize brand-to-consumer communication. Curated SMS communication plans to engage and inform consumers on the go. Analyzed mobile web metrics to optimize site performance and affect mobile site design as well as UX optimizations.
November 2009 - June 2011
Carlson Marketing GroupMessaging Specialist
Responsible for production and deployment of social, mobile, and email messaging. Created messaging strategy and template file/design formatting. Served as dedicated support to multi-channel campaign delivery. Implemented new template designs. Collaborated with Creative Directors on best practices and provides recommendations or suggestions to enhance cross-channel campaigns. Responsible for day-to-day delivery management, campaign set-up/deployment, and campaign tracking/reporting. Lead QA process for assigned clients and campaigns. Ensured multi-platform deliverability and rendering.
January 2005 - March 2009
Prime Advertising & DesignWeb Developer
Maintained internal websites, held creative meetings, first-line tech support, software training, internal IT troubleshooting, coded/designed client websites, setup and managed web services (email, DNS, vertical email marketing).
January 2004 - January 2005
Intrcomm TechnologyWeb Services & Support
Improved web development and customer relations skills. Trained clients on software, coded and maintained web sites, graphic design, handled support calls.